Category: Product Marketing
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What is your actual win rate?
Read this blog to understand the difference between a funnel win rate and competitive win rate
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Crafting Home Page Messages: Engaging Your Target Persona
Corporate and product marketing teams sweat over any changes to the homepage hero message. It is the most important message that should not miss the mark with your target persona. On top of it, every executive in the company wants to have a say in it. Depending on the company’s size, even board members have…
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Trust but verify – how I use ChatGPT for competitive analysis.
Trust but verify – how I use ChatGPT for competitive analysis. It’s been a few weeks since I did a post – I was heads down, working on client deliverables. I guess I shouldn’t complain – it’s the life of a consultant! I recently received an email from a SaaS software company. The email copy…
All Things SaaS 