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In the Covid-19 era, it is easier to cross-sell (or up-sell) to an existing customer than trying to build an entirely new set of relationships with prospects when face-to-face meetings are still not possible, especially when you are selling into enterprises.   In this post, I will share with you the information your sales and marketing…

Account-Based Marketing (ABM) has always been a great idea.  It allows your sales and marketing to be aligned.  Your sales organization typically has a target set of accounts (typically 20 to 30 per salesperson) that they are going after.  If your marketing does not have specific programs to target those ‘named accounts’, then there is…

Win Loss Analysis – Part 3 In my last post we talked about the quantitative analysis within your win-loss analysis program.  In this post I will dive into the details of the qualitative aspect of the program.  Analysis from your CRM system gives you a lot of good information on metrics and their trends.  But…

In my last postwe talked about the overall scope of the win-loss analysis program.  In this post I will dive into the details of the quantitative aspect of win loss analysis.  For a recent SaaS client, who is growing at a very rapid clip, we wanted to track the following quantitative information (win-loss was focused…

Working as a demand generation and product marketing consultant for SaaS and Enterprise companies for over 15 years, I have done a fair share of win-loss analysis engagements for my clients.  I decided to share my experiences and recommendations on this topic through multiple posts.  In this first post, I will share a high-level perspective…