All Things SaaS

With a focus on product marketing, M&A integration, revenue ops and demand generation

Tag: Build

  • Build, buy or partner, and the rule of 40

    There are various ways to look at build vs. buy vs partnering decisions for new products.  Each comes with its own pros and cons. The most conventional wisdom on pros and cons is: There is also another filter when you evaluate build/buy/partner. Build and buy must be accretive to your business, while partnering can be…