All Things SaaS

With a focus on product marketing, M&A integration, revenue ops and demand generation

Tag: competitive analysis

  • Trust but verify – how I use ChatGPT for competitive analysis.

    Trust but verify – how I use ChatGPT for competitive analysis. It’s been a few weeks since I did a post – I was heads down, working on client deliverables.   I guess I shouldn’t complain – it’s the life of a consultant! I recently received an email from a SaaS software company. The email copy…

  • How detailed should a competitive analysis be?

    This post answers the question – Is it enough to do a high-level competitive analysis (containing information such as company overview, overview of their key products, overview of their go-to-market, list of their recent marketing programs, recent wins and losses, and SWOT analysis) or should you go into more details in your competitive analysis?

  • How to excel at competitive analysis

    In this post I will share the three frameworks I have used to successfully create, document and share competitive analysis with my clients.