Tag: Content marketing
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Crafting Home Page Messages: Engaging Your Target Persona
Corporate and product marketing teams sweat over any changes to the homepage hero message. It is the most important message that should not miss the mark with your target persona. On top of it, every executive in the company wants to have a say in it. Depending on the company’s size, even board members have…
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7 principles for building a kick-ass content marketing machine
Here are seven principles that will help you build a kick-ass content marketing machine within your organization