All Things SaaS

With a focus on product marketing, M&A integration, revenue ops and demand generation

Tag: Industry marketing

  • Industry marketing: best practices for a messaging matrix

    In my last blog post I shared how to create the most important element for industry-specific messaging for your product – a use case framework.  Once you have developed this foundational framework, here are the key elements you need to pull together to complete the industry specific message for your product Think of industry guide…

  • Use Case framework: The most important step in creating industry messaging

    As you create your industry specific messages for your horizontal product, one of the first activities you need to undertake is to develop a use case framework for the target industries.  Once you have defined the use cases, creating the rest of industry messaging becomes easier.  Following is the three-step process I have used to…