All Things SaaS

With a focus on product marketing, M&A integration, revenue ops and demand generation

Tag: Industry messaging

  • Industry marketing: best practices for a messaging matrix

    In my last blog post I shared how to create the most important element for industry-specific messaging for your product – a use case framework.  Once you have developed this foundational framework, here are the key elements you need to pull together to complete the industry specific message for your product Think of industry guide…