All Things SaaS

With a focus on product marketing, M&A integration, revenue ops and demand generation

Tag: Positioning

  • How to position against your biggest competitor?

    One of the key activities during the product positioning process is identifying your key competitors and then highlighting how your solution’s key capabilities address customer issues better than the competition.  However, many product marketers forget to consider one of the most important competitors in the process (and likely the biggest one) – status quo. In…