All Things SaaS

With a focus on product marketing, M&A integration, revenue ops and demand generation

Tag: Product Launch

  • When should you revisit and revise your go-to-market (GTM)?

    Last week a client asked me when a Go-to-market plan should be revisited.  My response was that in any of the following events, GTM plans should be revisited. I recommend looking at your GTM once a year to decide if you need to make some tweaks to align with your planned products/segmentation/target geos/ channel/pricing etc.…