All Things SaaS

With a focus on product marketing, M&A integration, revenue ops and demand generation

Tag: Product Positioning

  • 3 biggest mistakes that marketers make when positioning their solution

    I was recently speaking with a client about some of the positioning mistakes I have seen and wanted to share some of that conversation with the readers of my blog.  Following are the three big mistakes I have seen marketers make: Mistake #1: Many marketers/agencies want to invent a new category when positioning their solution,…

  • How to position against your biggest competitor?

    One of the key activities during the product positioning process is identifying your key competitors and then highlighting how your solution’s key capabilities address customer issues better than the competition.  However, many product marketers forget to consider one of the most important competitors in the process (and likely the biggest one) – status quo. In…