With a focus on product marketing, M&A integration, revenue ops and demand generation

Tag: Total Obtainable Market

How to build an actionable Total Available Market (TAM) and Total Obtainable Market (TOM) dataset

I will share my thoughts, based on my prior experience, on how to build an actionable TAM (Total Available Market) and TOM dataset (Total Obtainable Market).

April 27, 2023

How to build an actionable Total Available Market (TAM) and Total Obtainable Market (TOM) dataset