All Things SaaS

With a focus on product marketing, M&A integration, revenue ops and demand generation

Tag: technology

  • The 90% Rule That Could Change Content Marketing

    One of the biggest changes Gen AI is bringing to marketing is speed. You can now create a very good two-minute animated video to explain a complex idea without waiting for corporate marketing, an agency, or a production team. For social media and email campaigns, that matters. The animated video doesn’t always need to be…

  • AI May Make Your Career Detours More Valuable

    Shopify COO Jess Hertz recently described a shift from the traditional “T-shaped” person, someone with broad capabilities and deep expertise in one area, to what she calls an “X-shaped” person. As she put it, AI requires people with “multiple spikes of expertise” who can absorb complexity, learn new spaces quickly, and become capable across several…

  • Multiple Clients. Competing Priorities. Constant Context Switching. Here’s How I Keep It Straight.

    One of the challenges of working with multiple consulting clients, or even working as a General Manager or a C-level executive in a company, is constantly shifting your attention from one very different problem to another. As an independent consultant, on any given day, I may move from network security to AI to MDM, while…

  • How I Try to Stay Relevant When Everything Is Changing

    One challenge of working in the technology industry is the sheer pace of change. There is always a new model, architecture, company, or idea to understand.For the last 30 years, I’ve made learning part of my daily routine.My approach is simple. I pick a topic I want to understand deeply. I break the topic into…

  • The 60/30/10 principle is everywhere.

    The 60/30/10 rule offers a timeless approach to balance in different areas. You should apply this rule to how you prioritize your work. Most financial advisors recommend that you allocate 60% of your income towards essential needs (like rent, groceries, utilities), 30% towards discretionary spending (like dining out, entertainment), and 10% towards savings (emergency fund,…

  • Trust but verify – how I use ChatGPT for competitive analysis.

    Trust but verify – how I use ChatGPT for competitive analysis. It’s been a few weeks since I did a post – I was heads down, working on client deliverables.   I guess I shouldn’t complain – it’s the life of a consultant! I recently received an email from a SaaS software company. The email copy…