All Things SaaS

With a focus on product marketing, M&A integration, revenue ops and demand generation

Tag: Product Marketing

  • The 90% Rule That Could Change Content Marketing

    One of the biggest changes Gen AI is bringing to marketing is speed. You can now create a very good two-minute animated video to explain a complex idea without waiting for corporate marketing, an agency, or a production team. For social media and email campaigns, that matters. The animated video doesn’t always need to be…

  • AI May Make Your Career Detours More Valuable

    Shopify COO Jess Hertz recently described a shift from the traditional “T-shaped” person, someone with broad capabilities and deep expertise in one area, to what she calls an “X-shaped” person. As she put it, AI requires people with “multiple spikes of expertise” who can absorb complexity, learn new spaces quickly, and become capable across several…

  • Agentic AI Can Do Competitive Analysis. But Can You Trust It?

    Chatbots such as ChatGPT have changed how I do competitive analysis—but they hasn’t replaced judgment. I use AI chatbots to build the initial framework and analysis, pointing them to any internal analysis/notes, competitor’s white papers and data sheets, their product documentation (if available), pointers to customer reviews (from Gartner peer insights, G2, etc), and any…

  • Multiple Clients. Competing Priorities. Constant Context Switching. Here’s How I Keep It Straight.

    One of the challenges of working with multiple consulting clients, or even working as a General Manager or a C-level executive in a company, is constantly shifting your attention from one very different problem to another. As an independent consultant, on any given day, I may move from network security to AI to MDM, while…

  • How I learn big topics in 30-minute bytes

    How I choose what to learn and then how do I learn that big topic in 30 minutes a day

  • What is your actual win rate?

    Read this blog to understand the difference between a funnel win rate and competitive win rate

  • Five benefits of reviewing your product packaging

    A review of product packaging by your product marketing team can provide the following key benefits: Best of all, you don’t need to hire expensive pricing consulting firms that use complex mathematical models and lots of buzzwordy analysis to help you simplify your packaging. Such recommendations are hiding in plain sight for your product marketing…

  • The 60/30/10 principle is everywhere.

    The 60/30/10 rule offers a timeless approach to balance in different areas. You should apply this rule to how you prioritize your work. Most financial advisors recommend that you allocate 60% of your income towards essential needs (like rent, groceries, utilities), 30% towards discretionary spending (like dining out, entertainment), and 10% towards savings (emergency fund,…

  • Two reasons why half your sales pipeline vanishes

    Over 50% of your sales pipeline is lost to ‘no decision.’ It’s time to tackle the two key reasons behind these losses and take action now. Most sales teams focus on addressing the first issue but fail to listen to customers for clues about the second issue. So, when the customer has crossed the finish…

  • Crafting Home Page Messages: Engaging Your Target Persona

    Corporate and product marketing teams sweat over any changes to the homepage hero message. It is the most important message that should not miss the mark with your target persona. On top of it, every executive in the company wants to have a say in it. Depending on the company’s size, even board members have…

  • Trust but verify – how I use ChatGPT for competitive analysis.

    Trust but verify – how I use ChatGPT for competitive analysis. It’s been a few weeks since I did a post – I was heads down, working on client deliverables.   I guess I shouldn’t complain – it’s the life of a consultant! I recently received an email from a SaaS software company. The email copy…

  • How to get your customer marketing firing on all cylinders!

    I have consulted with several software companies to help them dramatically improve the performance of their customer marketing programs . I would like to share best practices based on those engagements in this blog post. The majority of customer marketing programs typically prioritize activities aimed at engaging new prospects. These include creating customer case studies as…