All Things SaaS

With a focus on product marketing, M&A integration, revenue ops and demand generation

Tag: marketing

  • The 90% Rule That Could Change Content Marketing

    One of the biggest changes Gen AI is bringing to marketing is speed. You can now create a very good two-minute animated video to explain a complex idea without waiting for corporate marketing, an agency, or a production team. For social media and email campaigns, that matters. The animated video doesn’t always need to be…

  • The same sale. Four very different reactions.

    Labor Day is here, and with it comes a wave of retail sales. They seem to bring out different behaviors in all of us. There are the deal hunters, like my wife, who will happily wait for the annual Nordstrom sale because finding a great deal is part of the fun. Then there are the…

  • Crafting Home Page Messages: Engaging Your Target Persona

    Corporate and product marketing teams sweat over any changes to the homepage hero message. It is the most important message that should not miss the mark with your target persona. On top of it, every executive in the company wants to have a say in it. Depending on the company’s size, even board members have…

  • Trust but verify – how I use ChatGPT for competitive analysis.

    Trust but verify – how I use ChatGPT for competitive analysis. It’s been a few weeks since I did a post – I was heads down, working on client deliverables.   I guess I shouldn’t complain – it’s the life of a consultant! I recently received an email from a SaaS software company. The email copy…

  • How to get your customer marketing firing on all cylinders!

    I have consulted with several software companies to help them dramatically improve the performance of their customer marketing programs . I would like to share best practices based on those engagements in this blog post. The majority of customer marketing programs typically prioritize activities aimed at engaging new prospects. These include creating customer case studies as…